CMO Summit | June 19, 2018 | Apella by Alexandria - New York, NY, USA



Experiential Marketing, What is it Good For?

Think Tank - 2:40 pm - 3:05 pm

The premise is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience. 

If a brand event stirs genuine positive emotions within people then they are more likely to associate those emotions with that brand, which is more effective than just showing them a Facebook ad or something.

Occasionally the line blurs between experiential marketing and a straightforward PR stunt, but we aren't here to waste time quibbling over definitions.

Presented by:


Lloyd Balman, Head of Retail Marketing & Innovation, TD View details